Content Director/
Brand Strategist/
Data-Driven Storyteller
As a former journalist and magazine editor in NYC-based legacy media, I bring rich content that drives awareness and action to the brand side. Now, as a content director, I blend my storytelling expertise with strategic, data-driven decision-making to craft compelling brand narratives that stand out and convert.
Prop stylist: Elizabeth Serwin; Photographer: Cate Hellman
Marketing
In my current role, I drive brand differentiation, organic growth, and cross-team collaboration with content that resonates with our growing audience and supports business goals.
I've also spearheaded initiatives to bridge paid and organic efforts, up-level SEO to 10x traffic, solidify partnerships to grow reach and leverage video production to enhance brand storytelling for millions of followers across major social platforms.
I've held editorial positions at The New Yorker, Allure, Every Day with Rachael Ray, Reader’s Digest, BuzzFeed, and Seventeen, where I served as Deputy Editor and interim Editor-in-Chief.
