Content Director/
Brand Strategist/
Data-Driven Storyteller



As a former journalist and magazine editor in NYC-based legacy media, I bring rich content that drives awareness and action to the brand side. Now, as a content director, I blend my storytelling expertise with strategic, data-driven decision-making to craft compelling brand narratives that stand out and convert.

Prop stylist: Elizabeth Serwin; Photographer: Cate Hellman
Marketing
In my current role, I drive brand differentiation, organic growth, and cross-team collaboration with content that resonates with our growing audience and supports business goals.
I've also spearheaded initiatives to bridge paid and organic efforts, up-level SEO to 10x traffic, solidify partnerships to grow reach and leverage video production to enhance brand storytelling for millions of followers across major social platforms.